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What Is HARO and How To Get Free Links and Press for Your Business

What Is HARO and How To Get Free Links and Press for Your Business

Are you looking for a way to boost your online visibility, credibility, and authority, build links, and find press coverage? Don’t worry, you are in the right place. 

We know that in the bustling world of digital marketing, securing valuable backlinks and press coverage for your business is akin to striking gold. But there’s a free tool named HARO (Help A Reporter Out), to get free links and press for your business.

In this article, we’ll delve into what HARO is and how you can harness its power to elevate your business’s online presence.

What is HARO?

What is haro

HARO also known as Help a Reporter Out, is a platform that connects journalists and reporters with expert sources. Founded by Peter Shankman in 2008, HARO has grown into a powerhouse resource for journalists seeking quotes, insights, and expertise for their articles. 

The idea behind HARO is simple: journalists need sources to provide them with quotes, data, opinions, and stories for their articles, and sources need exposure and recognition for their expertise and knowledge.

Whether you’re an industry expert, entrepreneur, or business owner, HARO provides a platform to showcase your knowledge and expertise to a wide audience.

How Does HARO Work?

HARO emerges as a standout link-building tool in the realm of digital marketing campaigns, facilitating connections between journalists and sources in search of stories and interviews.

On HARO, journalists post queries to gather expert insights swiftly. Sources, in turn, can respond to these queries by offering links, facts, or other pertinent information for potential inclusion in articles.

While alternative link-building tools like Terkel, Help a B2B Writer, and Qwoted exist, HARO stands out for its active usage by major publications and news outlets, according to Del Rosario.

The platform makes it easy for any link-building agency, sources, and journalists to connect without spending too many resources on media exposure and building links.

With the right techniques, Help a Reporter Out (HARO) can help you build links and brand awareness for PR efforts, regardless of your industry.

How To Use HARO Effectively?

  • Be Prompt: Journalists work on tight deadlines, so respond to queries promptly to increase your chances of getting featured.
  • Be Concise: Keep your pitches concise and to the point. Journalists receive numerous responses, so make sure yours is easy to read and stands out.
  • Be Authentic: Authenticity is key. Provide genuine insights and avoid overly promotional language in your pitches.
  • Follow-Up: If you don’t hear back after submitting a pitch, don’t be afraid to follow up politely. Sometimes, a gentle nudge can make all the difference.

How To Get Free Links and Press for Your Business

Using HARO link building for PR and increasing brand awareness helps you acquire high-quality backlinks from authoritative and relevant websites.

To get free links and press for your business, you have to follow the below steps;

1. Sign Up as a Source: Begin by signing up as a source on the HARO website. You’ll receive daily email alerts with queries from journalists covering various topics and industries.

2. Scan for Relevant Queries: Keep an eye out for queries relevant to your industry, expertise, or area of business. HARO categorizes queries into topics such as technology, business, lifestyle, and more, making it easy to filter through the listings.

3. Craft Compelling Pitches: When you spot a query that aligns with your expertise, craft a concise and compelling pitch in response. Highlight your relevant experience, expertise, and insights to grab the journalist’s attention.

4. Follow Guidelines: Pay close attention to the journalist’s guidelines and deadlines. Ensure your pitch is tailored to meet their specific requirements and format.

5. Provide Value: Above all, focus on providing value to the journalist. Offer unique perspectives, data-driven insights, or compelling anecdotes that enhance their story and make your pitch stand out.

Pitch-Winning Strategies for HARO

If you go back a bit, you’ll see that you’re competing with hundreds or even thousands of other sources who also submit HARO pitches to the same query. That’s why it’s not enough to have a good HARO pitch (or worse, a bad one). You need an excellent one that stands out from the rest.

Here are some HARO link-building tips for crafting winning HARO pitches:

  1. Make Sure Your Pitch Is Relevant.
  2. Craft Engaging Subject Lines.
  3. Present Yourself as an Expert.
  4. Keep It Short and Sweet.
  5. Follow the Inquiry Guidelines to Perfection.
  6. Provide Value in Your Answer.

Win Free Links & Expand Your Influence With CraxyNinja

We hope these link-building tips have given you the confidence to start your own HARO link-building campaign. While several link-building tools are out there, you still don’t want to miss out on what HARO has to offer. It’s the best link-building tool for brands that need to connect with journalists and publications without breaking the bank.

If all of this seems daunting, don’t worry – that’s where our HARO link-building agency and link-building services come in.

At Craxyninja, our SEO consultants and link builders can help you get free press coverage and expand your online influence quickly and efficiently.

Unlike other link-building agencies that mainly focus on acquiring easy-to-obtain links, clients are confident in Craxyninja’s ability to secure links from prominent and respected publications for your business.

So if you need any assistance with creating an effective link-building plan or getting more media attention, contact us today! Our link-building services are always ready to help you succeed.


  • HARO is a win-win situation for journalists and sources: the former get access to expert insight, while the latter are featured in major publications. 
  • You can create a free HARO account in a couple of minutes and start receiving journalist queries three times a day. 
  • To increase your chances of getting featured, adhere to the query’s requirements, pitch a unique angle, and double-check your grammar and spelling.
  • Being among the first to send a quality reply, building strong relationships with journalists, and creating data-driven content on your website are great tactics to try yourself instead of hiring external HARO link-building services.
  • While HARO does have a low conversion rate and it can require a lot of time and effort to write a great pitch, the long-term benefits of acquiring high-quality backlinks through HARO link building can’t be beaten with any other kind of link-building approach.  

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