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What is E-mail Marketing?

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Email marketing is the most profitable and cost-effective channel for direct marketing, generating an average return on investment of $42 for every $1 spent. This makes it the most popular choice among marketers.

For this one reason, you should ensure that email is a central component of your digital marketing plan. Failing to engage in email marketing is analogous to leaving money on the table.

But don’t worry if you feel a little lost about where to begin because that’s quite normal. The field of the email is extremely broad. It is simple for novices to become overwhelmed by the sheer number of available tools, methods, and terms.

What is Email Marketing?

Email marketing is a form of direct marketing that allows companies to communicate with clients on their contact lists about new products, sales, and other updates. Because of its high return on investment (ROI), it is essential to the entire inbound strategy of the majority of companies.

Consent, segmentation, and personalisation are the three main themes of modern email marketing examples, which have shifted from sending out generic mass mailings to a more targeted approach. Although it might appear like a time-consuming process, marketing automation takes care of the majority of the hard work for you.

Not only does a well-designed strategy for email marketing help increase sales in the long run, but it also assists in developing a community centered on your business.

Types of Marketing Emails

Promotional emails, instructional emails, and emails that fulfill a specific purpose along the buyer journey are all examples of marketing email campaigns.

Promotional Emails

Email marketing campaigns can advertise limited-time sales and discounts, newly released products, gated content such as eBooks and webinars, and your brand. A campaign might include sending anywhere from three to ten emails over several days or weeks.

Emails used for marketing always include a distinct “call-to-action,” or CTA for short. The call to action (also known as the CTA) is the exact action that you want the reader to take, such as seeing a particular page on your website or making use of a discount to make a purchase.

Informational Emails


As its name suggests, a newsletter disseminates relevant information to your company. Consider attaining milestones, introducing new product features, or highlighting useful information such as case studies.

Newsletters, especially those sent at regular intervals (weekly, bi-weekly, or monthly), assist in maintaining continuous touch points with your email subscribers.


Customers can be easily informed about company announcements, new product launches, changes to the service, and other relevant information through email.

Email is the primary mode of communication for vital messages most of the time. Keeping in touch with your contacts by email is the most effective method of communication if there is a problem with your website, a holdup in the shipment process, or an interruption in your system or software. It is safe, it can be done instantly, and it can have the same level of formality as the essential statements.

Re-engagement Emails

The re-engagement email is an additional sort of marketing email that is very crucial. Re-engagement emails, exactly what they sound like, are used to re-establish communication with clients or subscribers who have become inactive recently.

Benefits of Email Marketing

Emails are an important tool for the expansion and management of your company, and they may be used for anything from order confirmations to newsletters. Email marketing enables you to accomplish the following three primary goals:

Conversions (selling your products and services)

Are you beginning a new promotion or sale? You can increase sales by running an email marketing campaign for your subscribers. In addition, you may consider employing the following strategies for email marketing to increase conversions further:

  • Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
  • Abandoned cart emails are triggered when visitors add an item to their cart but don’t check out.

Brand Awareness

Email is great because it lets you talk to someone right away. It’s the best way to talk to someone one-on-one. And these days, people need to let everyone into their email. It’s a space set aside for brands and publications that people like.

By showing up in someone’s email inbox, you will help them remember your brand. A personalized marketing email is more effective than a post on social media, where you can’t be sure if anyone saw it.

One of the best things about email marketing is that it can be scaled up.

Customer Loyalty

Every phase of the buyer’s experience, including lead nurturing, conversion, onboarding, and retention, is fueled by email marketing. Email marketing is a crucial technique to utilize in conjunction with sales CRM systems to streamline communication.

It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email.


One of the earliest means of digital communication is email, which is also one of the most successful digital marketing tactics available.

Yes, more modern ways exist to interact with your audience and customers, such as live chat and social media. Email is the king of marketing mediums, with a more than 4.5 billion user base.


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